Luxe lingerie designer born in Tallinn, Estonia and having a passion for adventure, Kriss’s trademark style of effortlessly mixing Nordic minimalism with New York cool, Tokyo’s eccentricity and Parisian chic, has won the hearts of press and celebrities worldwide.

After working for luxury lingerie brands Madame V and Agent Provocateur, and completing her MA at London College of Fashion, Kriss knew the time was right to start her own label. Over the years she has taken inspiration from Manga comics, superheroines and cult film figures to challenge the traditional attitudes associated with lingerie and loungewear. “My mission is to encourage women to explore their individuality & not be restricted by a lingerie label.”

Since the first collection launch in 2009, Kriss Soonik has stayed true to her signature way of mixing fashion-forward lingerie, luxe loungewear and ready-to-wear. She created the concept of loungerie which is all about exploring individuality and pushing boundaries.

Now based in London, she stands by having her designs produced in her native country. Kriss only uses the finest materials sourced from across the globe, and makes sure all of her designs are finished to the highest quality in Europe.